Transport
Public Sector
Journey Planner
Project
mindfulness
This vital service was having technical issues and also made bus journeys hard to find. Also, there was a policy to promote walking and cycling. We needed to rethink the journey planner while still keeping it familiar to regular users. Also, we needed to make the mobile experience faster!
Method
service_toolbox
We did standard but light user research and worked closely with the technical architecture team to define requirements before working through many iterations of the new journey planner. I led the UX and worked closely with a visual designer as we explored multiple options.
Outcome
Elevation
Improved the mobile load times.
Reduced the calls needed to deliver the information by over 50% to better handle ‘snow days’.
Brought bus journeys up a level as a proxy for cheaper travel.
Quicker access to walking and cycling options.
Improved accessibility.
Improved the visual clarity and built in ways to expand transport options.
The design of the new journey planner needed to feel familiar yet we improved every aspect of the visual design, especially mobile devices.
I created initial scenarios, sketches and wireframes and worked with a visual designer as we iterated the design for different scenarios.
Design worked closely with engineers to reduce back end calls and load times and improve accessibility.
This is an unused version of the bus loading animation design for errors! We explored other animations for other forms of transport like river and cycling
We made many improvements to standard user scenarios, such as ensuring the next and previous times were easy to access.
I provided initial sketches for the key scenarios and worked with designers to finalise the final mockups.