Entertainment
Enterprise
Enterprise Unification
Project
mindfulness
My role was to unify the experience across multiple enterprise services within Ticketmaster. The TM1 service aimed to do this and needed a system design approach. The company also needed a new way to ensure new solutions could be added in a scalable way.
Method
service_toolbox
I borrowed and adapted the Object Orientated User Experience approach to work a higher scale. I worked closely with product, technical and design people across Ticketmaster, aligning it with the needs of different product managers. We held workshops in LA and London where we solidified the object model to create a framework that fed into our design system, design strategy and technical architecture work.
Outcome
Elevation
Creation of a framework providing a backbone for the ongoing TM1 unification
A strategy to creation permissions across different user cases.
Unification of language across teams.
Identification of duplicate data and inconsistencies.
The complexities of Ticketmaster, including future directions, could be represented by a simple set of common objects
An object approach allowed us to seperate out core aspects of the service.
I created a series of steps to get from the objects through to a final working experience.
I used facilitated workshops in LA and London to use define ‘Nouns and Verbs’ - Objects and common actions.
The abstracted object model could then be applied to the overall service IA to then simplify the service
The object model could then be used to better define a new, more flexible, permissions model.