Holistic and inclusive design

My expertise lies in empathetically understanding user needs and taking a holistic approach to consider internal needs including data architecture and support issues. My approach integrates research, system thinking, and strategy, enabling services that are not only desirable and usable but also viable and sustainable. I have a proven track record across multiple sectors including e-commerce, finance, public sector services and entertainment.

Skills

  • Collaboration and Facilitation

  • Systems Thinking

  • Prototyping and Rapid Iteration

  • User Research

  • User Task Mapping

  • User Cases and Scenarios

  • Blue Print Creation

  • Stakeholder Communication

  • Product Strategy

Fidelity:
Customer Experience Maps

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‘Tube Maps’ allowed Fidelity to clarify they main scenarios of their customers that informed the site.

Fidelity:
Customer Experience Maps

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‘Tube Maps’ allowed Fidelity to clarify they main scenarios of their customers that informed the site.

Fidelity:
Customer Experience Maps

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‘Tube Maps’ allowed Fidelity to clarify they main scenarios of their customers that informed the site.

Sky:
Service Audit

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Mapping the existing Sky experience made it clear the high degree of redundancy in the Sky+ box.

Sky:
Service Audit

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Mapping the existing Sky experience made it clear the high degree of redundancy in the Sky+ box.

Sky:
Service Audit

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Mapping the existing Sky experience made it clear the high degree of redundancy in the Sky+ box.

Elsevier:
Mendeley Data Blueprints

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To clarify the purpose of the Mendeley Data service we set out to refine our service blueprints.

Elsevier:
Mendeley Data Blueprints

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To clarify the purpose of the Mendeley Data service we set out to refine our service blueprints.

Elsevier:
Mendeley Data Blueprints

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To clarify the purpose of the Mendeley Data service we set out to refine our service blueprints.

Transport for London:
Unverse Diagrams

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Transport for London online had a broad experience with many isolated areas.

Transport for London:
Unverse Diagrams

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Transport for London online had a broad experience with many isolated areas.

Transport for London:
Unverse Diagrams

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Transport for London online had a broad experience with many isolated areas.

John Lewis:
Content Strategy

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The content for John Lewis online had been adapted from different sources leading to fragmentation.

John Lewis:
Content Strategy

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The content for John Lewis online had been adapted from different sources leading to fragmentation.

John Lewis:
Content Strategy

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The content for John Lewis online had been adapted from different sources leading to fragmentation.

Ticketmaster:
Enterprise Unification

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To unify the enterprise experience for Ticketmaster I held a series of object orientated workshops.

Ticketmaster:
Enterprise Unification

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To unify the enterprise experience for Ticketmaster I held a series of object orientated workshops.

Ticketmaster:
Enterprise Unification

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To unify the enterprise experience for Ticketmaster I held a series of object orientated workshops.

Design Portfolio V5.9

Created using Framer

Design Portfolio V5.9

Created using Framer